Keynote Speakers 


Dr Patsy Perry

University of Manchester, UK

Dr Patsy Perry is a Senior Lecturer in Fashion Marketing in the Department of Materials at The University of Manchester. She gained her PhD, a qualitative study of Corporate Social Responsibility in garment supply chains, from Heriot-Watt University in 2012 and has published her work in academic journals such as the Journal of Business Ethics and the Journal of Business Research. Her expertise includes the environmental and social impacts of fashion and she is regularly featured in the media. She has appeared on BBC Breakfast, BBC Radio 4, BBC Radio 2, BBC Radio 5 Live, TalkRadio, BBC Newsbeat and quoted in The Telegraph, The Independent and The Observer, CNN and the South China Morning Post amongst others. She is an Associate Editor of the Journal of Fashion Marketing and Management and an Editorial Advisory Board member of the International Journal of Physical Distribution and Logistics Management.


Dr Marco Pedroni

eCampus University, Italy

Marco Pedroni is an Associate Professor of Sociology of Culture and Communication at the eCampus University (Italy). He obtained his PhD in Sociology and social research methodology from the Università Cattolica of Milan, with a thesis on coolhunting, and conducted post-doctoral research at the same institution and at the University of Bergamo. He takes regularly part in the research activities of ModaCult Centre at the Università Cattolica di Milan.

He has taught as an Adjunct Professor at the Politecnico of Milan and as a Guest Lecturer for several courses and institutions, including the London College of Fashion, the Milano Fashion Institute, the Marangoni Institute, the University of Seville, the Izmir University of Economics, the Winchester School of Art, Southampton Solent University, Aalto University and the Jagiellonian University in Krakow.

He is the author of Coolhunting (FrancoAngeli, 2010), a co-editor of Moda e arte [Fashion and Art, FrancoAngeli, 2012) and Fashion Tales: Feeding the Imaginary (Peter Lang, 2017), and the editor of From Production to Consumption: The Cultural Industry of Fashion (Interdisciplinary, 2013). His works have been published in international peer-reviewed journals like Fashion Theory and Poetics.

He is the Editorial Assistant of the International Journal of Fashion Studies published by Intellect Books.

As a fashion scholar, his research interests range from trendwatching to digital media, creative professions and cultural intermediaries.